Creating iOS apps begins with clarity about the audience, the app's purpose, and the key problem to address in the initial release. A solid discovery phase defines the MVP boundaries, selects the appropriate architecture, and avoids flashy features that look good on paper but don't enhance actual use.

With the base in place, attention moves to UI behavior, performance, and reliability across iPhone generations and iOS updates. Uniform navigation, thoughtful state management, and well-planned integrations (payments, authentication, analytics, and backend APIs) help keep the product maintainable and scalable after release on the App Store.